New Vision. New Vitality. Marketing the Oral Systemic Advantage in Dentistry

Seminar

October 9-10, 2009

16 CE Units


Introduction

As the media continues to report connections between oral health and whole body health, the Oral Systemic approach to dentistry is destined to become the new standard of care. For the dentists and practices that highlight their clinical skills with a well-balanced internal and external marketing plan, this approach will become a major competitive advantage to attractive some of the best patients.

A 2-day seminar, "New Vision. New Vitality." Marketing the Oral Systemic Advantage in Dentistry takes dentists through a step-by-step process designed to build a custom marketing plan to position them as Oral Systemic dentists, with implementation tactics that will capture and hold the attention of health-oriented patients.

The Seminar will help dentists:

  1. Build a reputation as a progressive, forward thinking practice on the leading edge of dental care
  2. Grow their practices through an increase in patients and treatment options
  3. Capture and retain the market share of health-oriented patients

Topics

  1. Understanding the New Competitive Environment: 5 Forces Impacting the Future
  2. A Business Model for Clinical Excellence: The Independent Practice Model
  3. Goal Setting:
    1. Ideal Patient Profile – Identify each dentist’s current and desired patient demographics, psychographics and geography.
    2. SWOT Analysis – Determine practice strengths, weaknesses, opportunities and threats.
    3. Market Perception – Identify how the market currently sees each dentist’s practice and services, and what each will need to do to transition market perception in order to attract the oral systemic patient.
    4. Competitive Analysis – Identify who the competition is, and their current perceived position in the market.
    5. USP – Finalize each dentist’s positioning statements to use in marketing.
    6. Goal Identification – Using the information above, identify three to five specific measurable and actionable one-year and five-year goals.
  4. External Marketing Strategies for Dentistry
  5. Internal Marketing Strategies For Dentistry Featuring The Dental Concierge, a program that helps dentists turn patients into guests.
  6. Marketing Plan Development
  7. Budget Setting
  8. Plan Tracking and Evaluation
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Faculty

Robert H. Maccario, MBARobert H. Maccario, MBA - President, Dental Management Sciences, LLC
A 40 -year veteran of the dental profession and an MBA, Bob is uniquely qualified to lead dentists into this new emerging market of oral systemic dentistry. He speaks from experience.

Bob earned his MBA from Pepperdine University. In 1985, combining business management with a commitment to clinical excellence, he established his consulting firm. Dental Management Sciences, LLC, is a business management firm targeted solely at dental practices. He has presented at many major dental meetings and you can read his articles in the national dental publications.

Today, he and his associates have managed and consulted successfully with many different sizes and styles of practices.

Bob’s innovative programs, Dental Concierge, and the Dental MBA® are nationally recognized as state-of-the-art customer service and business management programs.

Xana WinansXana Winans - President, Golden Proportions Marketing
Xaña Winans is the owner and president of Golden Proportions Marketing (GPM), a thriving company that specializes in comprehensive, custom marketing and advertising strategies for the dental and medical fields.

Blending considerable marketing acumen earned over 20 years in the business with an acute understanding of dentistry, Xaña has been a featured speaker at dental meetings, conferences and special events across this country and abroad, including:

  1. The British Academy of Cosmetic Dentistry
  2. The Hands On Marketing Series
  3. The IACA

She has also served as Guest Faculty at prestigious post-graduate dental education centers, sharing her knowledge of marketing and its impact on the dental practice.

Dates

October 9-10, 2009

Location

Esthetic Professionals - Dental Education Center
18981 Ventura Blvd. Suite #300
Tarzana, CA 91356

Tuition

Dentist or 1st Guest: $995 · Additional Team Members: $195

To register

Click here to download the registration form. This form is available in PDF format and is best viewed with the latest, free Adobe Acrobat Reader program.

Registration form submitted to Esthetic Professionals must be clear, legible, and on good quality 8.5-inch by 11-inch white paper.

If you have difficulty downloading or printing the registration form, you may also request it by mail or by phone (877) EP4-DDS1 (374-3371).

Refund and Cancellation Policy

Cancellations must be submitted in writing, signed, and are dated when received at EP. If cancellations are made 30-60 days before the start of the program, 25% of the total tuition must still be paid.100% of the total tuition is transferable to another program for one year with no penalties. If cancellations are made 0-30 days before the start of the program, 50% of the total tuition must still be paid.75% of the total tuition is transferable to another program for one year. If cancellations are made after the start of the program, 100% of the total tuition must still be paid.50% of the total tuition is transferable to another program for one year. Esthetic Professionals reserves the right to cancel any program seven days prior to the starting date. 100% refunds will be given or transferred to another program.