The Insider’s Guide to Dental Marketing Develop Your Own Custom Marketing Plan

Lecture/Hands-on

March 19-20, 2010

16 CE Units


Introduction

If you think marketing means placing an ad in a newspaper and having a brochure to hand out, this course was developed for you.

This isn’t your typical dental lecture. "The Insider’s Guide to Dental Marketing, Develop Your Own Custom Marketing Plan!" will not only teach you what you need to do to execute your custom marketing plan, you will learn the basics of how to do it, fueled by insider tips and tricks to save you time and money.

This is a hands-on, dynamic learning experience that will teach you how to:

  1. Plan your practice marketing
  2. Negotiate your media to get the best rates
  3. Measure the results of your marketing strategies
  4. Continually improve your marketing as your practice progresses and grows

This two-day course will guide you through the complete marketing process, from identifying measurable goals for marketing to the development of a completely custom plan that will turn your goals into reality.

You’ll leave here with your own custom marketing plan featuring specific, measurable strategies you can implement as soon as you return to your practice.

Faculty

Xana WinansXana Winans - President, Golden Proportions Marketing
Xaña Winans is the owner and president of Golden Proportions Marketing (GPM), a thriving company that specializes in comprehensive, custom marketing and advertising strategies for the dental and medical fields.

Blending considerable marketing acumen earned over 20 years in the business with an acute understanding of dentistry, Xaña has been a featured speaker at dental meetings, conferences and special events across this country and abroad, including:

  1. The British Academy of Cosmetic Dentistry
  2. The Hands On Marketing Series
  3. The IACA

She has also served as Guest Faculty at prestigious post-graduate dental education centers, sharing her knowledge of marketing and its impact on the dental practice.

Dates

March 19-20, 2010

Location

Esthetic Professionals - Dental Education Center
18981 Ventura Blvd. Suite #300
Tarzana, CA 91356

Tuition

Dentist or 1st Guest: $995 · Additional Team Members: $195

EARLY REGISTRATION SPECIAL!
Register by Jan. 31, 2010 and receive $100 off registration fee.

To register

Click here to download the registration form. This form is available in PDF format and is best viewed with the latest, free Adobe Acrobat Reader program.

Registration form submitted to Esthetic Professionals must be clear, legible, and on good quality 8.5-inch by 11-inch white paper.

If you have difficulty downloading or printing the registration form, you may also request it by mail or by phone (877) EP4-DDS1 (374-3371).

Refund and Cancellation Policy

Cancellations must be submitted in writing, signed, and are dated when received at EP. If cancellations are made 30-60 days before the start of the program, 25% of the total tuition must still be paid.100% of the total tuition is transferable to another program for one year with no penalties. If cancellations are made 0-30 days before the start of the program, 50% of the total tuition must still be paid.75% of the total tuition is transferable to another program for one year. If cancellations are made after the start of the program, 100% of the total tuition must still be paid.50% of the total tuition is transferable to another program for one year. Esthetic Professionals reserves the right to cancel any program seven days prior to the starting date. 100% refunds will be given or transferred to another program.